Heal with Feels

Heal With Feels is an integrated campaign to raise funds for Jack.org, Canada's only charity training and empowering young leaders to revolutionize mental health.

We want to speak directly to them using avatars and mood states of the most popular games among this audience, like Roblox and Animal Crossing. Additionally, trained advisors will be present in this game and start conversations with teenagers who need support and are hesitant to reach out.

As an activation event, the whole community is invited to participate in a gaming marathon, to support the well-being of our youth. Tags: integrated campaign, advertising, teenager, youth, gaming, mental health

Big shoutout to Evan Long for lending his voice to the video below!